Emily Helps: parish and diocesan administration in one system
A records and administration platform for parishes and dioceses, with data protection designed into the structure.
Waterford, Ireland · Phoenix, Arizona
Technology for organisations that keep records about people.
AMDG is a two-partner consultancy. We design and build the systems, websites and data protection that institutions, membership organisations and small businesses depend on, and we are straight about when a smaller change would serve you better than a rebuild.
Systems architecture and modernisation
Replacing systems that have outgrown themselves, in steps a board can approve and fund.
Data protection by design
GDPR built into the structure of a system, with the assessments and agreements to show for it.
CRM and back‑office systems
Chosen for the organisation rather than the vendor. We have deployed more than twenty and favour none of them.
Custom software and platforms
When one thing needs to be built properly: platforms for many branches, reporting, members’ portals.
Websites and communications
Fast, accessible sites in English and Irish, and communications run to a written routine.
A second opinion
An honest assessment before you commit to a rebuild. If it will cost more than it saves, we say so.
Selected work
Some of what we have built
Public websites for Irish dioceses, in English and Irish
Public websites for Irish dioceses from one shared codebase, in English and Irish, with accessibility and performance enforced on every build.
Communications for a national membership organisation
Member-submitted content, a monthly newsletter and the social channels, run to a written routine for a volunteer-governed organisation.
How we work
Five things we hold to
They cost us work now and then. They are also why clients come back.
To the spirit of the agreement
We deliver what was meant, not only what was written down.
Diagnosis before prescription
If a rebuild or a new platform will cost more than it saves, we tell you.
Evolution over revolution
Where personal or financial records are involved, steady upgrades beat big launches.
Security and data protection in the foundation
Designed into the data model from the start, where it is cheapest to get right.
Deliberately small
The person who scoped the work is the person who does it.
Who we are
Two partners, two countries
AMDG began in Phoenix, Arizona, in 2021, as evening contracts alongside full-time jobs, and became a full-time consultancy with an Irish company in Waterford in 2025. It is owned and run by Richard Daly and Daniel Torzala, with contractors brought in for particular skills.
Most of our clients are institutions and smaller organisations with real obligations and no technical staff of their own. Before AMDG, that experience came from regulated systems in insurance and government, where a badly modelled database eventually shows up in an audit. The same standard turns out to be affordable for organisations that were never going to pay enterprise prices.
Tell us what you are dealing with.
A system that has outgrown itself, a website nobody can update, records that make you uneasy. Write to us and we will reply personally.